Mission

Pro Referral is a special royalty program that Home Depot offers for local handyman professionals to have chance to grow their business by getting leads of customers through Home Depot. Once signed up with the program, these local professionals will not only getting credits and benefits by shopping at Home Depot for their home service projects, more over, they will have chances getting more job opportunities through this special referral program.

I was assigned to create a few promotional items that will set around the table of the sale assoicates at Home Depot retailer store and remind them how to help local pros signing up the Pro Referral program whenever they come to shop at Home Depot for their tools and materials.

What I have accomplished

Through numbers of meeting with project manager and business analysts, we have summarized the online sign-up process into 4 simple steps. We also chose mouse pad, souvenior pen and store-invite ticket as our 3 initial promotional items for this project.

For the mouse-pad, I've designed a simple yet concise info-graphic illustrating the 4 sign up steps of Pro Referral program. For the Store-Invite ticket, I've applied the same prinicple to display these 4 sign-up steps along with a QR code that will lead associate or local-pros to the Pro Referral Sign-up landing page once scanned it through their mobile devices.

In order to promote the ProReferral Program internally in the company, the project team also set up a store contest event to encourage Home Depot staff introducing more local pros to sign up for this loyalty program. I was assigned to design two posters that will help to promote the two major contest activities.